Advancement researchers are well-placed — some uniquely positioned — to significantly impact the strategic and tactical direction of fundraising efforts at their organizations. The opportunity to be at the center of activity is not automatically given to most researchers but must be earned. This session explores various ways that advancement researchers can impact the strategic direction of their organization's development efforts. Among the topics covered includes how researchers can position themselves to be part of important meetings and discussions and what to do when invited. How to be an advocate for research and how to position research staff for involvement will also be discussed.