Social media and the opportunities it presents in the non-profit world continue to change at an ever-increasing rate. As prospect researchers, it can be difficult to know what tools are available and how to utilize them in an effort to forward your organization's mission. Join this interactive session to learn more about this ever-changing medium and how researchers can use it to add value in our own shops. Hear more about social media versus social networking, ethics and privacy issues, integrating the right medium into your organization's culture and understanding the real cost of social networking/media. The presentation will also include findings from a recently drafted white paper titled Social Media Marketing and Privacy as well as details of case studies from several national organizations.