Session Information
APRA 22nd Annual International Conference
Click here to go to the previous page
Assessing and Communicating Capacity With Unclear Wealth Indicators
Track : Advanced Research
Program Code: 412
Date: Saturday, August 1, 2009
Time: 10:15 AM to 11:45 AM  EST
SPEAKER (S):
 Tari Caldwell, Senior Prospect Development Analyst, The Nature Conservancy
 Cindy McCarthy, Senior Prospect Development Analyst, The Nature Conservancy
Description
The major gift prospect pool often contains difficult to assess donors who can expose a researcher's weaknesses or provide a path to new levels of expertise. Moving beyond the realm of standard research sources can be daunting and frustrating — particularly when bringing ambiguous data together in a coherent, compelling way. This session will cover tips for using old-fashioned research skills to tackle the ghost of hidden wealth, as well as how to communicate the significance of private wealth data authoritatively, in a context that helps move strategy forward.


Handout Online
(Code: 412)
Attendee: Free