Session Information
APRA 22nd Annual International Conference
Click here to go to the previous page
Post-Campaign Reporting
Track : Campaigns
Program Code: 417
Date: Saturday, August 1, 2009
Time: 10:15 AM to 11:45 AM  EST
SPEAKER :
 Josh Birkholz, Principal, Bentz Whaley Flessner
Description
Your campaign just ended and the next one is around the corner — are you understanding what worked and what didn't in a meaningful way? The presenter will provide a roadmap for post-campaign reporting. Come away with new ways of looking at data, finding opportunities for program improvement and preparing for the future by learning about the past.


Handout Online
(Code: 417)
Attendee: Free