In today’s world, where people have more choices than ever before as to where they will spend their time, their money, and their effort, organizations must build virtually unbreakable relationships with their members, partners, boards, staff, and volunteers if they hope to remain strong, viable and effective. Jim Kane will share the secrets to creating loyal relationships, including the seven behaviors every organization must master before they can ever receive the benefits of true loyalty. Supported by more than 40 years of Harvard University research, Kane will make the case that human beings have a fundamental need to be loyal and actively seek out the specific clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.

Jim Kane is a loyalty consultant and a wnior fellow with the Brookeside Group. He is author of two books, The Loyalty Switch and Virtually Loyal.