Explore how one association dealt with a decline in revenue with one simple guiding statement, "walls down, arms out." Describe a simple yet effective method to connect with association members and identify methods to accomplish positive results with decreasing resources.

Learning Objectives & Key Takeaways:

List at least 3 examples of ways TAPPI delivered significant turn around results., Describe a simple yet effective method to connect with association members., Identify methods to accomplish positive results with decreasing resources (human & financial).