Explore a case study of the American College of Neuropsychopharmacology to identify real and potential conflicts of interest that may occur with every healthcare association. Learn how the College developed firewalls that manage both real and perceived conflicts of interest, and separated financial issues from operational decisions. Walk away with knowledge on how to develop a communication plan for the public, your membership, and the media.

Learning Objectives & Key Takeaways:

Identify potential and real conflicts of interest in day-to-day operating procedures of a healthcare association., Be able to develop effective firewalls that will eliminate conflicts whenever possible and will effectively manage those that cannot be eliminated, Be able to develop a communication plan for the public, your membership and/or the media that will instill confidence in your association s ability to effectively manage conflicts of interest.