Web 2.0 tools provide unparalleled opportunities for breakthrough creativity, message delivery, and community-building before, during, and after a meeting. Tap into these resources to set your meeting apart from others, add excitement, and keep attendees involved long after the program is over. Learn how several associations have integrated traditional and innovative tools to personalize and customize offerings, providing a memorable meeting experience.
Primary area of focus: Strategy & Marketing

Learning Objectives & Key Takeaways:

Identify keys to how several associations personalize and customize offerings by integrating traditional and innovative tools to provide groups what they want and need, for a memorable meeting.,Understand how Web 2.0 tools such as Twitter, Second Life, and PageFlakes provide opportunities for breakthrough creativity, message delivery, and community building before during and after your convention,Discover how to reach, engage, and provide value to the younger members as well as those who can not attend your convention.