Is your association thinking outside of the box when it comes to using social media? Discover how chapter professionals are using tools like Twitter, Collective X, Yammer, and Facebook to connect to their members and enhance face-to-face connections. Explore the pros and cons of each platform through case studies, as well as tone, privacy, and the time it takes to foster growth in your online member communities.

Learning Objectives & Key Takeaways:

Identify useful platforms available to member groups, understand effective communication practices for online communities, access the resources and guides provided to further enhance their understanding of social media and its uses for chapter professionals.