Every association is in the marketing business, so whether you’re looking for potential members or sponsors, an understanding of how to build meaningful partnerships is critical. Identify who to approach and how. Recognize potential pitfalls and how to avoid them. Through the use of marketing industry standards, create sponsorships and partnerships that build community and win-win outcomes for all stakeholders.
Primary area of focus: Strategy & Marketing

Learning Objectives & Key Takeaways:

Learn how to think more strategically when approaching potential sponsors and partners,Understand and value what you have to give and what you want to receive in a partnership,Recognize potential pitfalls and how to avoid them.