Social networking has established itself as a mainstream element of online communications. As associations are facing new sources of competition for members time for education, networking, etc. a core issue is understanding what role associations play in the delivery of information. Develop ways to specifically leverage social networking within association business processes such as member-referral campaigns, fundraising, grass-roots lobbying, and more.

Learning Objectives & Key Takeaways:

Take away specific ideas on how to put ideas into action on using social networks right away, Generate ideas on long term opportunities to integrate social networking and AMS capabilities, Create opportunities for associations to leverage technology towards generation of non-dues revenue.