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Session Information
2008 Midyear Clinical Meeting
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Marketing Strategies that Work! Trends and Tools for Upselling Pharmacy Services
Track: Educational Sessions
Program Code: 258-L04
Date: Wednesday, December 10, 2008
Time: 8:00 AM to 9:50 AM EST
Location: S230F
MEETING PLANNING ASSOCIATE:   Click the plus sign to see more detailed information about each speaker.
 Thomas Kirschling, PharmD, MS, Manager, Pharmacy Operations, University of Pittsburgh Medical Center Presbyterian
PRESENTER(S):   Click the plus sign to see more detailed information about each speaker.
 Aretha Hankinson, JD, Public Relations Manager, American Society of Health-System Pharmacists
 James Jorgenson
 Thomas Kirschling, PharmD, MS, Manager, Pharmacy Operations, University of Pittsburgh Medical Center Presbyterian
 Scott Mark, PharmD, MS, Director of Pharmacy, University of Pittsburgh Medical Center
 Michael Sanborn, MS, Corporate Director of Pharmacy, Baylor Health Care System
 Ellen Wilcox, ., Director, Public Relations, American Society of Health-System Pharmacists

  • Cite examples of pharmacy marketing successes and failures to determine what your needs are.
  • Compare marketing aspects in quality pharmacy programs with what other professions are finding successful.
  • List factors that are changing the face of pharmacy marketing.
  • Name several existing quality improvement tools used by other industries that can be used for marketing pharmacy services.

Audio Synchronized to PowerPoint
(Code: 258-L04)
Regular Attendee:Free
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Handout Online
(Code: 258-L04)
Regular Attendee: Free
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