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Richard Walling, RPh, MHA, Director, Center for Health-System Pharmacy Leadership, ASHP Research and Education Foundation Click the plus sign to see more detailed information about each speaker.
Ideas have consequences when they are memorable and when persuasively presented and marketed. In the race to—increasingly limited—resources, the ability to wield influence, to be persuasive, and to advocate for change concepts is an increasingly critical leadership asset in today's complex healthcare environment. This highly interactive session will provide key concepts, strategies, and tactics you can employ to build your influence and persuasion skills and to fine-tune your role as an advocate for change. Participants will use exercises to assess their traditional and evolving departmental branding within the larger organization, and strategize how to transform their personal and departmental brands to increase their influence and advocacy on key issues. Schedule
- Describe how to apply newly learned storytelling elements and skills to build core elements of a brand message for departmental branding.
- Develop a personal action plan for building and refining departmental branding skills.
- Identify potential impact of sources of influence and apply to the development of a preliminary plan for building influence skills in your workforce.
