Session Information
2006 Midyear Clinical Meeting
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Communicating with the C-Suite — How Crucial Is It?
Track:
Sessions
Program Code: 241-L04
Date: Tuesday, December 5, 2006
Time: 2:00 PM to 5:00 PM
Location:
210B (CC)
MODERATOR:
Lisa M. Gersema, Pharm.D., BCPS, Clinical Pharmacy Manager, United Hospital, St. Paul, MN
SPEAKER(S):
Alison L. Apple, D.Ph., M.S., Director of Pharmacy, Methodist University Hospital, Memphis, TN
Case Presentation
Michael R. McDaniel, M.B.A., R.Ph., FASHP, Director of Pharmacy Services, Huntsville Hospital, Huntsville, AL
A User's Guide for Speaking to the C-Suite
Bruce E. Scott, M.S., FASHP, Chief Operating Officer, McKesson Medication Management, Brooklyn Park, MN (PI-127)
Hello C-Suite: Here Is Pharmacy
Donna L. Soflin, FASHP, Director of Pharmacy, Tri-County Area Hospital, Lexington, NE
Case Presentation
T. Mark Woods, Pharm.D., FASHP, Clinical Coordinator and Residency Program Director, Saint Luke’s Hospital, Kansas City, MO
Case Presentation
Description
Learning Objectives: Describe two types of effective marketing of pharmacy services to health-system leadership. Describe three types of workload statistics that highlight pharmacy's value in a safe and effective medication-use system. List two or three common pitfalls to avoid when communicating with corporate officers. Describe the importance of a consistent message to corporate officers regarding advanced services. Identify the role of the pharmacy assistant director/manager when preparing a proposal to corporate officers.