"One size fits all doesn't work in medicine; two people who
take the same drug may have very different responses. A hot
focus of many biopharmaceutical companies is the pursuit of
more personalized and targeted therapeutics because of their
potential of being more efficacious and efficient drug candidates in individual patients with less risk of toxicity. How close are we to personalized medicine and who is leading the way?"

Objective 1:Review new challenges and advances in personalized medicine.

Objective 2:Highlight the companies working in this space.

Objective 3:"Educate on the promise of personalized therapeutics and how
these drugs will fit into the marketplace."