"This session will cover how to effectively communicate food and agricultural biotechnology messages to consumers and opinion leaders using new media strategies. Many activist groups have capitalized on using new media strategies including blogs, vlogs and social networking that create a "viral" spread of both information and potential misinformation thereby confusing the
consumer and perpetuating negative opinions in some cases. The panel will delineate the issues surrounding credible, sciencebased messaging on food and agricultural biotechnology using new media strategies, including case examples and insights for both domestic and international audiences."

Objective1:Investigate the role of new media in shaping consumer opinions on food and agricultural biotechnology.

Objective2:"Share insights into how to effectively send messages in these new media spaces, including case examples."

Objective3:Compare consumer opinion formation and concurrent new media messaging in the United States and EU.