2008 was a landmark year in health-related communications, but not in the typical ways. High-profile science reporters at publications from USA Today to the Washington Post accepted buyouts and exited traditional media, as new and varied voices emerged in all areas related to biotechnology. New technologies, such as the micro-blogging site Twitter, have emerged and "old" technology, like blogging, has matured, allowing an unprecedented level of communication among scientists, the media and the public. This discussion will explore the new world of biotechnology communications and how researchers, academic institutions, government officials and companies can all participate in the conversation.

• Understand the tools and technologies surrounding the use of new media in health care
• Give attendees enough information to directly participate in online conversations
• Provide an overview of how this new paradigm has already changed the dissemination of scientific information