Usage-based Automobile Insurance (UBI) is now being implemented by a number of insurers and the battle for product differentiation using telematics data is heating up. The telematics data is clearly powerful for use in segmentation, but the economics are now becoming favorable for mass rollout to consumers. As a result, UBI has caught the attention of most insurers and actuaries are being asked the difficult questions regarding how and why to implement. This session is designed to educate participants regarding the current status of UBI and explore key elements that must be answered to understand the challenges for implementation. This session will cover important questions: What is the current market landscape for usage-based insurance? What data can be obtained from telematics and how powerful is this data for risk segmentation and product differentiation? How are insurers and telematics providers overcoming the obstacles to implementation?