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Implementing Valued Based Pricing — What and How People Buy
Program Code:
II-7
Date:
Tuesday, March 22, 2011
Time:
9:30 AM to 10:45 AM
EST
MODERATOR
:
Ron Baker, Founder, VeraSage Institute
Description
Mr. Baker will build upon his well received sessions on breaking commodity based thinking from the 2010 RPM Seminar. Developing an understanding of the nine factors of price sensitivity not only will assist actuaries in creating better models but provide a platform for management and product managers to identify new niches, better place insurance products, and begin to price customers and not policies.