All too often, insurers silo the use of predictive modeling as an aid to determine pricing, product selection and underwriting decisions. At the same time, they also look at their claims operations solely as a cost center, overlooking the opportunities that could be derived by effectively leveraging the vast amounts of data identified and collected through their claims leakage and continuous improvement processes. Industry leaders are now finding ways to strategically utilize claims data to enable predictive modeling tools to help identify the root causes of claims leakage and accelerate organic growth without disrupting ongoing operations. In this session, we will explore a business case that will demonstrate how insurers are accomplishing strategic growth and quality objectives by linking predictive modeling and claims linkage analysis to improve their underwriting, pricing, marketing, risk selection and product decisions.