Gathering appropriate data is one of the foundational steps in any decision-making process. The first presentation will focus on the integration of external data into a territory predictive modeling project. Beyond the usual geo-demographic variables (e.g., population density), other available external data such as Industry loss costs and competitive information will be included in the analysis to better inform the final selections. The second presentation will provide an overview of types of external data available for attrition and elasticity analysis, such as a Pain Index.

Moderator:
Klayton Southwood, Senior Consultant, Towers Watson

Panelists:
Ronald Zaleski, Manager PL Research & Development, Hanover Insurance Group
Serhat Guven, Senior Consultant, Towers Watson