Ron Buist is the marketing genius who lead a once unknown donut shop franchise founded right here in Hamilton to phenomenal success as a Canadian institution. During his 24-year career in marketing with Tim Hortons, Ron's many credits include inventing the ever popular "Roll up the Rim to Win" contest, and producing the "True Stories" television advertising campaign. Drawing on his successful career, Ron will shed light on achieving success through best practices in marketing and customer service. You come away with relevant and practical advice, as well as an inspiring and entertaining look at the inner workings of a Canadian success story.