Associations must not only retain their existing members but also attract new members and increase revenues. This presentation will show you how to conduct effective surveys and focus groups to strengthen relationships with your current members. It will detail how to prompt your current members to become advocates for the services your association provides and how to increase non-membership revenues. Prompting your current members to become advocates for your association remains the most effective way to increase retention, recruitment and revenues. This presentation will show you specifically how to achieve this.