A panel of association executives will tell you how to sell so they will buy. Through interactive audience participation we will answer the frustration of how to conduct business in the world of transaction by technology. The panel will share what bugs them the most and how they really get information on you and your offering. They will tell you how to make your message heard amidst the clutter of competition. The panelists will have will contacted several suppliers prior to the session. In addition, utilizing the audience response key pad technology, we will poll the session attendees for their feedback on key issues and challenges in dealing with association executives. These responses will form the basis for an interactive dialogue on how sellers can sell more effectively and efficiently.