Session Information
CSAE National Conference and Showcase 2008
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The Road to Effective Membership Marketing: An interactive session in getting and keeping your association's customer
Track
:
October 2, 2008 (Thursday)
Program Code:
104
Date:
Thursday, October 2, 2008
Time:
1:30 PM to 3:00 PM
EST
Location:
SW - Pavillion Ballroom C
SPEAKER
(S):
Wendy Sue Lyttle, CAE, Principal, LAL Professional Services Ltd.
Constance Wrigley-Thomas, CAE, Owner/CEO, Essentient Association Management
Description
Association executives know that not-for-profits are becoming more complex due to membership diversification, discerning members with higher expectations and scarcer resources.
Membership development is a core process that impacts and is impacted by all program areas within the association. But rather than focusing on the program as an independent entity within the organization, attention should be directed toward analysis of the association as a system.
This session will outline how a well-planned, well-documented system based on a set of principles and best practices is essential to ensure that associations can effectively achieve their goals over time.
Membership development is a core process that impacts and is impacted by all program areas within the association. But rather than focusing on the program as an independent entity within the organization, attention should be directed toward analysis of the association as a system.
This session will outline how a well-planned, well-documented system based on a set of principles and best practices is essential to ensure that associations can effectively achieve their goals over time.
LEARNER OUTCOMES:
- A template for a Membership Development Plan that can be used again and again
- An understanding of Membership Development as a system
- Suggested readings/resources to support content and learning outcomes
Audio Synchronized to PowerPoint
Handout Online