Member communications is a vital function of any association. It is how enduring relations are forged, services are promoted, and the voice of members can be marshaled for advocacy efforts. It is essential that association executives objectively and effectively evaluate their member communications program to ensure they are meeting key goals and objectives. Drawing on experience assessing the member communications programs of numerous associations, the instructor will present a strategic approach to assessing the reach, influence and effect of your association's program. A range of techniques will be explored and case studies used to shed light on their role in this important process.