In these challenging economic times, many of Canada's most active sponsors are decreasing or eliminating their sponsorship investments. Led by Gary Brown and Lisa Brown of The Brown Group, this audiocast will provide you with practical suggestions to help your sponsorship program weather these difficult times. Learn how to expand your roster of potential sponsors, increase sponsor value at little or no cost to you, and emphasize the attractiveness of your program to business.

The Brown Group is a leading sponsorship marketing firm specializing in the creation and implementation of association sponsorship programs. The Brown Group created CSAE's successful Corporate Sponsorship Program and continues to secure its participating companies.