Learn from other associations that have integrated various components of the social web through case studies. Hear how one association’s social web strategy has driven international growth; another has significantly improved member satisfaction and yet another has generated serious non-dues revenues. See what has worked and what hasn’t, and walk away with an action plan for selecting a social networking platform which will talk to your association management system. Learn how to engage and reward with social media.
Learning Outcomes
1. Understand what web 2.0, social media and social networking really are.
2. Walk away with a list of "social media" action items which are easily implemented and inexpensive.
3. Understand how to put together a social strategy for your association.