Social media has huge potential as a new set of tools to drive patient recruitment. How do you use it and what happens when you do? In this symposium, we will offer both successes and lessons learned from trying social media as a recruitment strategy.

Learning Objectives:
Describe various different social media applications and their use in patient recruitment
Discuss how to create and monitor social media content including the internal review process
Share metrics used to assess the effectiveness of social media strategies to drive patient recruitment.