Pharma/CRO relationships have emerged as a critical success factor in the continued growth of the pharma industry. However, managing these relationships continues to be a challenge for many companies. A groundbreaking pharma/CRO partnership has demonstrated that strategic partnerships can deliver value beyond traditional transactional models. Best practices have emerged regarding the management of such a complex relationship, and this session will review key success factors as well as a model for managing large complex partnerships, examining metrics, governance, and transaction versus collaboration.

Learning Objectives:
Discuss novel outsourcing models and the implications for successful implementation
Describe approaches necessary for the transition from transactional to collaboration-based outsourcing.