ePatient recruitment has come too fast for many trial sites. Their expertise has not kept pace with online marketing. Sites face a dilemma; return on investment of local media budgets is diminishing as eClinical consumers seek clinical trials online.

Learning Objectives:
Discuss how to realign patient recruitment budgets/strategies for greater impact
Recognize how to access online tools for eRecruitment planning and tracking
Describe how and when to use online tools Describe a supporting study site's transition to a rapidly changing eMarketing environment.