DIA 48th Annual Meeting
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Portfolio Optimization: Overview
Track : Track 02: Project/Portfolio Management and Strategic Planning
Program Code: 201
Date: Tuesday, June 26, 2012
Time: 8:00 AM to 9:30 AM  EST
CHAIR :
 Zoran Antonijevic, Quintiles, United States
PRESENTER (S):
 Zoran Antonijevic, Quintiles, United States
 Charles Persinger, Eli Lilly and Company, United States
 Nitin Patel, Cytel, Inc., United States
Description
This session will demonstrate an integrated, value-driven approach as a basis for pharmaceutical portfolio planning and management. In this approach, decisions are defined such that the expected value of pharmaceutical portfolios is maximized.

Learning Objectives:
Perform a value-driven approach for planning and management of pharmaceutical portfolios
Demonstrate that an integrated approach is necessary in order to maximize the value of pharmaceutical portfolios.