CHAIR
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PRESENTER
(S):
David has 12 yrs of scientific communications experience in the pharmaceutical industry, both within the regulatory, publications, and promotional functions. His work includes document authoring, team management, and operations consulting. He currently is a Clinical Research Scientist at Eli Lilly.
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Janet L. "Lucy" Rose, Lucy Rose and Associates, LLC, VA, United States
Kristin Goettner, Janssen Scientific Affairs, LLC, United States
Description
This session will describe the who, what, why, and how of the contributions of medical personnel to US product promotions, and medical's role in checking clinical data to ensure medical/scientific accuracy, label-alignment, and clinical relevance.
Learning Objectives:
Identify the who, what, why, and how of the contributions medical personnel make toward US product advertising and promotional tactics
Discuss the medical's role in checking clinical data to ensure medical scientific accuracy, label-alignment, and clinical relevance.