The Next Patient Recruitment Frontier: Leveraging Mobile Health Care Technology (mHealth) to Recruit Patients for Clinical Trials
Track
:
Track 01: Clinical Operations
Program Code:
216
Date:
Tuesday, June 26, 2012
Time:
10:00 AM to 11:30 AM
EST
CHAIR
:
Neil Weisman, Blue Chip Patient Recruitment, United States
Neil Weisman is EVP of Blue Chip Patient Recruitment, a division of Blue Chip Marketing Worldwide, where he develops and oversees domestic and global campaigns. Neil’s unique strategic approach marries analytics, experience, science and insights to best-in-class marketing tactics.
Tim Davis has held various positions including Data Manager at Parexel International and E-clinical manager at P&G Pharma. In 2004 Tim founded Exco InTouch Ltd, an interactive mobile messaging company delivering innovative solutions for patient recruitment, compliance and real time data capture.
Neil Weisman, Blue Chip Patient Recruitment, United States
Neil Weisman is EVP of Blue Chip Patient Recruitment, a division of Blue Chip Marketing Worldwide, where he develops and oversees domestic and global campaigns. Neil’s unique strategic approach marries analytics, experience, science and insights to best-in-class marketing tactics.
Owen Garrick, Bridge Clinical Research, United States
Dr. Owen Garrick is Chief Operating Officer of Bridge Clinical Research. Bridge CRO is the leading company focused on increasing the participation of minority investigators and patients in industry and institution sponsored clinical trials.
Description
How can patient recruitment capitalize on the rapid growth of mobile health technology? This forum will discuss how sponsors, sites and CROs can improve patient recruitment efforts using mobile technology.
Learning Objectives: Describe patient, physician and coordinator preferences for using mobile health technology Share opportunities for using mHealth to activate patients to participate in clinical trials Identify mHealth tools to assist investigators and coordinators in their patient recruitment efforts.