This interactive workshop will provide a basic introduction to the regulation of prescription drug advertising and promotion. The speakers will cover such important information as fair balance, required claim support, comparative claims, preapproval activities, and medical conventions. **Due to workshop format, seating will be limited and will be available on a first come, first served basis. The Pennsylvania Convention Center has stringent regulations on maximum room capacities, and they are strictly enforced. Once all seats are occupied, DIA will be required to close the workshop, and no more participants will be admitted. Interested attendees are encouraged to arrive at workshops early in order to ensure seating. Please note, as a workshop with interactivity, this event will not be recorded.

Learning Objectives:
Discuss important environmental forces and agencies impacting the regulation of prescription drug promotion
Apply advertising and promotional regulations to advertising/marketing materials
Explain the importance of reviewing FDA regulatory letters as they apply to these regulatory decisions.