DIA 48th Annual Meeting
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FDA Enforcement Update: Advertising and Promotion
Track : Track 05: Product Advertising and Marketing
Program Code: 332
Date: Wednesday, June 27, 2012
Time: 10:00 AM to 11:30 AM  EST
CHAIR :
 John Kamp, Coalition for Healthcare Communication
PRESENTER (S):
 Thomas Abrams, FDA, United States
 Lisa Stockbridge, FDA, United States
Description
FDA enforcement actions need to be understood by every company because they reflect FDA's priorities and concerns in regulating advertising and promotion. In this session, FDA professionals will examine the latest agency enforcement actions and what they mean.

Learning Objectives:
Describe the latest FDA enforcement actions in the area of advertising and promotion
Explain what the enforcement actions reflect about FDA policies and priorities.