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Leveraging Drug Development and Advertising/Promotion Regulatory Expertise to Drive a Robust Target Product Profile Process
Program Code:
379
Date:
Wednesday, June 27, 2012
Time:
3:30 PM to 5:00 PM
EST
CHAIR
:
Michele supervises regulatory reviewers who review all ad/promo materials for US marketed products. She develops mutually productive relationships with the FDA Office of Prescription Drug Promotion and drives the external advocacy agenda focused on topics that will improve outcomes for patients.
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PRESENTER
(S):
The SEALD Staff leads review and policy development related to the use of clinical outcome assessments in clinical trials to support medical product development and labeling or promotion claims of treatment benefit.
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Amy Jennings, Bristol-Myers Squibb Company, United States
Tracy Rockney, Abbott Laboratories, United States
Description
In March 2007, FDA issued a draft guidance entitled, Target Product Profile — A Strategic Development Process Tool. This FDA Guidance could be used to facilitate the connections between clinical planning, label statements, and scientific communications to customers. Today, several challenges exist in associating seamless integration of clinical development data into the label and then into promotional communications. This expert panel will explore ways to leverage the targeted product profile tool in your company's drug development process maximizing both the drug development and advertising/promotion regulatory expertise. The panel will also consider how to effectively incorporate the targeted product profile tool into discussions with FDA.
Learning Objectives:
Discuss scope and details of FDA Guidance: Target Product Profile — A Strategic Development Process Tool
Recognize ways that industry has developed company processes to incorporate Target Product Profile in drug development
Identify FDA considerations when reviewing Target Product Profiles with clinical plans as part of discussions with industry Discuss current challenges and potential ways to improve execution of process.