Approved for 1.5 PDHs in Domain II, III

Hundreds of for-profit and online colleges that offer career, vocationaland technical programs are booming in an otherwise weak economy.These schools attract a flood of new students. The challenge iskeeping them. EAPs are perfectly positioned to deliver comprehensivestudent assistance programs that help attract new students, boostretention rates, remain market-competitive, and build revenue. Usingcase studies and practical examples, this session will outline the valueproposition for student assistance in today’s booming higher educationmarket; provide insight into meeting the challenging needs of thegrowing non-traditional student populations; and help EA professionalsmeasure outcomes and ROI.