World Update Part 1: Chinese EAP Market: An Emerging Opportunity for Worldwide EA Service Providers
Chinese EAP market has been growing fast for the past five years. It is predictable that this market will be growing even faster in the next five years since employees’ well-being issues have been paid more and more attention by employees themselves, employers, government and the society. Here come the challenges: how to meet the needs of hundreds of huge-size clients covering over 100 million employees in total; how to provide efficient EA services which are significantly different from western style; and how to get much more international providers and professionals involved in serving this market?

1) Use the latest research on Chinese EAP market to describe the needs and size of this market in the next five years
2) identify an appropriate model suitable for huge-size clients in China and tools that are effective in meeting needs of Chinese employees
3) implement programs to help multinational companies provide EA services for employees located in China.

World Update Part 2: Exploring the Landscape of EAP in China
Successfully managing Chinese employees in both Chinese and U.S. workplaces becomes essential for U.S. multinational companies since the Chinese market has been a profitable global sector. Chinese employee’s values ingrained in Confucianism, Taoism, or Buddhism have their characteristics in handling workplace stress, cultural conflict and emotional health issues. This section will answer your questions regarding the scope of the employee assistance program for the Chinese workforce in China and in the U.S. and U.S. workplace, and how to implement an employee assistance program with the full support and trust of employees, managers, and employers.

1) Identify an array of individual values, social norms, and business cultures that might become barriers for the promotion of an employee assistance program.
2) Define the scope of an employee assistance program reflecting the needs of Chinese workforce, U.S. business entities, Chinese society, and the Chinese government
3) Develop culturally accepted employee assistance service processes that enable EAP professionals to gain the trust of Chinese employees and managers in a Chinese organization or in a U. S. multinational employer.

World Update Part 3: Managing EAP in an Emerging Market - the China Experience
Where is the next emerging EAP market where brokers and consultants will benefit good growth and opportunities? The speaker unveils Chinese market and its strong growth trend by analyzing political, social, culture and demographic changes that help to shape the market. The speaker will share with participants the features of the emerging market that differs from matured market. The speaker will describe challenges vendors will meet when applying the EA core technologies and coping strategies in apploy suitable practices so as to avoid pitfalls on EAP program operation in China.

1) Have tools necessary to tapp into China EAP market
2) Understand the "Secret Key" in service delivery
3) Serve their Chinese clients in more satisfactory way.