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Ron Greeno,
Medical Doctor, Founder and Chief Medical Officer,
Cogent Healthcare
Dr. Ron Greeno is a founder of Cogent Healthcare and serves as its Chief Medical Officer. He is also Senior Consultant for The Cogent Group, Cogent Healthcares consulting division.
Dr. Greeno created the hospitalist program management model used by Cogent and originally developed and managed Cogents national network of hospitalist physicians. He is considered a pioneer in Hospital Medicine, which has become the fastest growing field in the history of American medicine. He is a founding member of the Society of Hospital Medicine which now has over 7,000 members. He has served on the Societys Leadership Committee since its inception and is one of the originating members of the influential Public Policy Committee.
Dr. Greeno graduated from the University of Nebraska, College of Medicine in 1979 with Distinction and Alpha Omega Alpha. After completing a medical residency in Internal Medicine at the University of Iowa Hospitals and Clinics.
Dr. Greeno completed fellowships in Critical Care and Pulmonary Medicine at
Memorial Sloan-Kettering Cancer Center and was a Research Fellow at the
Laboratory of Immunology and Cellular Physiology at Rockefeller University in
New York.
Dr. Greeno formerly served as Medical Director of the Intensive Care Unit and Director of Respiratory Medicine at Good Samaritan Hospital in Los Angeles, California. He has received board certification in Internal Medicine, Pulmonary Medicine and Critical Care Medicine.
Dr. Greeno is a nationally recognized expert on hospitalist programs and their clinical and administrative management and speaks and writes regularly on the subject. He has authored over thirty articles on Hospital Medicine programs for national publications. In addition, he has presented at the national meetings of the Institute for Healthcare Improvement, Society of Hospital Medicine, American College of Healthcare Executives, American College of Physician Executives, American Association of Health Plans, HFMA, MGMA, The IPA Association of America, The National IPA Coalition, Adaptive Business Leaders and several state hospital associations. He is on the Editorial Board of two of the fields oldest journals, Hospitalist and Inpatient Management Report and Todays Hospitalist.
In 2003, he received the SHM Award for Outstanding Service in Hospital Medicine. In 2006 and 2007, Modern Healthcare named Dr. Greeno to its list of the 50 Most Powerful Physician Executives in Healthcare, the first hospitalist physician ever to make this prestigious list.
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Description
With sweeping Medicare reform initiatives, like Value-Based Purchasing and Pay-for-Performance, tighter physician-hospital integration will be critical to a hospitals financial success. As hospitals search for smart ways to closely align with physicians, one common-sense strategy is creating a fully-integrated hospitalist program.
Seventy percent of hospitals have hospitalists, but few hospitals would admit they are generating the return once expected. Based on the study of dozens of hospitals nationwide, this stems from one premise: How a hospital obtains and allocates funding for its hospitalist program directly impacts performance and financial returns of the program. A hospitals philosophy around source and use of funds affects how a hospital builds, manages and resources its hospitalist program and most importantly, leads to vastly different outcomes around true alignment and financial return.
There are generally two approaches to building a hospitalist program: Traditional Approach and Visionary Approach.
Breakdown of Traditional Approach:
Funding Mentality: Build program using current operating dollars.
Structure: Simple staffing model; no alignment or sharing of risk.
Approach: Practice-centric. Physicians are our customers.
Physician Compensation: Paid on productivity.
Perception: Program is an expense line item.
Success: Judged by success of practice and resultant level of hospital subsidy.
Breakdown of Visionary Approach:
Funding Mentality: Build program using currently unrealized dollars.
Structure: Performance model; resourced accordingly.
Approach: Hospital-centric. Physicians are our partners.
Physician Compensation: Share risk with hospital; incentivized to improve key quality/financial metrics.
Perception: Program is an essential piece of hospital operations.
Success: Judged by performance in meeting goals defined by the hospital.
These differing approaches yield vastly different outcomes. The Traditional Approach typically leaves administrators and physicians frustrated, as hospitals find that hospitalists cannot cover their own cost. Programs tend to create little value for the institution, but having set precedence with referring physicians and specialists, hospitals must continue to invest in the program, resulting in perpetuation of failure.
Conversely, hospitals that employ the Visionary Approach often enjoy tremendous long-term value. Hospitalists become integral to quality, safety and efficiency initiatives, better positioning hospitals for VBP and other changes in how hospitals will be paid. These programs also deliver a high return on investment by creating value in ways not previously associated with physician practices.
Each hospital defines success of its program with varying metrics. Some examples of value creation include:
Cost Reduction
Direct Variable Cost per Case: Learn how a 442-bed Kentucky hospital system saved $2.5M in less than one year.
Revenue Generation
Volume Growth through Increased Referrals: Learn how an 800-bed Florida hospitalist program went from discharging 90 patients in October 2008 to 636 in August 2009.
Increased Inpatient Flow/Decreased Emergency Diversion: (To be illustrated by data from a Florida academic medical center.)
Increased Capacity/Decreased Length of Stay: Learn how a 442-bed Kentucky hospital system decreased Length of Stay .97 days in one year, creating capacity for 600 incremental patients.
Increased Market Share: (To be illustrated by referral map for CHRISTUS-St. Michaels )
Improved Quality Measures: (To be illustrated by CMS Data from CHRISTUS-St. Michaels)
Improved Primary Care Physician/Patient Satisfaction: Learn how patient satisfaction at CHRISTUS-St. Michaels improved from approximately 78.7% very satisfied to 96.0% in one year.
Cost Avoidance
Decreased Readmissions of Unfunded Patients: Learn how a Florida hospital used their program to avoid 650 readmissions in three years saving $4.5M in patient care costs.
Decreased Medical-Legal Liability
For hospitals with unfulfilling hospitalist programs, we will review several ways to evolve a program in order to realize greater value and true hospital-physician alignment.
Learning Objectives:
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Assess current sources and uses of funds and their impact on program design and performance
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Avoid common pitfalls of hospital-physician integration initiatives
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Identify characteristics of the two most common approaches to funding and developing a hospitalist program
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Quantify value of existing or future hospitalist programs