Session Information
HFMA's MAP Event: Leading for Revenue Cycle Excellence
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Centura Health & Riverside Health: Transforming Point of Service Collections
Track : General
Program Code: PR3
Date: Sunday , November  7, 2010
Time: 3:30 PM to 4:20 PM  EST
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Richelle Fleischer, CPA, MPH, Vice President, Revenue Cycle Management, Riverside Health System
 Leslie Richard, CHAM, Corporate Director of Patient Access, Centura Health
Description
Price Transparency and Patient Consumerism are industry buzz words that have evolved into the cornerstones of healthcare reform. Today, patients owe more out of pocket for their care than at any time in the history of healthcare. Patients expect that hospitals should be able to quantify the costs at or before the time of service. Providers must be prepared to meet the need by providing patients with estimates, evaluating their financial ability to pay, and the ability to collect upfront.

This session will review the process and culture transformations required to give estimates, evaluate ability to pay, and successfully achieve point of service collections. Centura Health, a twelve hospital system in Colorado, and Riverside Health, a five hospital system in Newport News, VA will discuss their strategies and successes in transforming their organizations and increasing their POS collections while achieving a payback period measured in days with an ROI over 1000%.

  • Creating a culture of collections The session will review how to transform the culture of collecting upfront through education, scripting, and technology.
  • Creating patient estimations The session with detail how to create estimates at or before the time of service and how do make them credible and defendable.
  • Qualifying the ability to pay The session will review how to establish financial assistance guidelines and to implement technology to help identify and enforce those guidelines.


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