Social science research has been translated into actions by emergency managers and other practitioners to involve people in planning for and responding safely to disasters of all types. But personal disaster preparedness in today's internet-driven world of exceptionally short attention spans and vast overload of information isn't what it was five years ago, and won't be the same five years from now. Johnson and Lopes will review techniques and practices that have successfully inspired personal preparedness, explain why some past techniques have not been useful, and provide thought-provoking, research-based ideas on "engaging the disengaged."