Any contact between companies and the public creates one of three reactions: 1. satisfactory 2. unsatisfactory or 3. WOW. "Contact" includes everything that the public sees, hears or touches. Start with the corporate ID: logo, motto, Web site, letterhead, fax cover sheet, brochure, type faces, paper quality, presentations and confidential memorandums. Other factors include office appearance: entry, waiting area, signage, even your building and parking lot convey a message to clients. Discussion will also cover e-mail appearance, signature, stationary and tips on writing e-mails to answer various requests or complaints.


Level: M&A