Understand technology terms such as: page views, bounce rate, direct traffic, search engine, organic search, unique visitor and landing page. Once the "language" is established, learn how to work with two free Web-based tools: Google Analytics and AW Stats. Use these tools to track visitor traffic, identify the sources of the traffic, understand what search terms are being used to reach their Web sites and more. Discuss how to use this information to make better online marketing decisions. Discover what Internet users like and don't like and hear ideas on how to easily enhance the quality of your online content.


Level: Main Street