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Reality Check: The New Content Paradigm
Track: Super Session
Program Code: 31-11
Date: Wednesday, April 22, 2009
Time: 10:30 AM to 11:30 AM EST
Location: S222/223

Speaker(s)
Thom Beers, CEO and Executive Producer, Original Productions
Cynthia Littleton, Deputy Editor, News Development, Variety
Christina Vergara
David Zaslav, President and CEO, Discovery Communications

Description
Top producer Thom Beers and Discovery chief David Zaslav are responsible for hundreds of hours of successful content across multiple platforms today. These media moguls have shaped our media landscape by creating, brokering, programming, and distributing some of the most popular and successful programs available. By innovating and staying tuned to emerging business models and consumer technology, they''ve led their companies through a widening matrix of delivery fronts and international markets and continue to deliver a steady stream of successful, quality product.

Catch this thought provoking session as these toppers discuss creating innovative programs in our current consumer driven marketplace among other topics.

IPTV Services: Monetizing the Crisp Viewer Experience
Track: The Business of IPTV
Program Code: 28-18
Date: Monday, April 20, 2009
Time: 1:00 PM to 1:40 PM EST
Location: N234/236

Speaker(s)
Fabrice Beer-Gabel, Vice President, Marketing and Business Development, Pilat Media
Ken Durand, Senior Director, Software Product Management, TANDBERG Television
Jean-Marc Harion, Vice President, Orange - France Telecom
John Reister, Chief IPTV Architect, Bigband Networks

Description
This panel of encryption and content experts shares their takeaways from deployments of advanced video services on all-fiber-optic networks offering. Hear how operators can capitalize on the current dramatic growth in IPTV subscriber numbers by generating incremental revenue streams through the delivery of addressable advertising. See trials of addressable advertising that are currently ongoing with service providers around the globe. Review the high availability of reliable IPTV and personalized video, and explore a new wholesale ad delivery model in which content providers mark off space within content streams to enable the operator to insert ads.

Panel Discussion: Future of Home 3D
Track: Sessions
Program Code: 20-22
Date: Sunday, April 19, 2009
Time: 4:00 PM to 5:30 PM EST
Location: S222

Speaker(s)
Chris Chinnock, President, Insight Media
Carolyn Giardina, Industry Journalist, c
Buzz Hays, Senior Producer, Sony Pictures Imageworks
Neil Schneider
David Seigle, In-Three
Peter Wilson, Principle, High Definition & Digital Cinema, Ltd.

Description
The session will summarize the many exciting opportunities and vexing challenges to the widespread adoption of 3D. Clearly, stereoscopic treatment isn''t appropriate for all programming (is it?), but what will be the killer applications that will drive adoption? How can the consumer electronics industry, broadcasters, distributers and Hollywood production community.

Digital Dollars: Where and How to Find Them
Track: Radio Sessions
Program Code: 19-14
Date: Monday, April 20, 2009
Time: 2:30 PM to 3:45 PM EST
Location: N235/237

Speaker(s)
Brian Bartolo, Director of Sales, Emmis Interactive
Vic Savelli, Executive Vice-President, Archstream Media

Description
Amid prolonged economic uncertainty and unprecedented technological and competitive change, the hunt is on for the synergistic combinations of media assets that will yield the strongest revenue results. Learn the strategies and tactics that are working today to develop digital dollars for Radio broadcasters and competing media as well.

NAB Broadcast Engineering Conference Opening 2020 Why I Can''t Wait
Track: Sessions
Program Code: 18-03
Date: Sunday, April 19, 2009
Time: 9:00 AM to 9:30 AM EST
Location: S219

Speaker(s)
Gary Arlen, President, Arlen Communications, Inc.
Lynn Claudy, Senior Vice President, Science & Technology, NAB

Description
Our business and personal lives are going through a period of accelerated change, fueled by technology and economic factors that often seem beyond our control. Broadcasting has been in the center of these changes and will continue to be affected by breakthroughs and new developments in diverse technologies. That puts greater demands on TV and radio engineers to be ready for the next opportunities. For broadcasters, confirming our role in the media mix depends on creative, innovative use of the new palette of technologies and especially their applications.

Gary Arlen, a veteran communications and futures analyst, focuses on breakthrough technologies in key sectors. He identifies tactics that broadcasters can use to spot trends and validate effective new technologies With his focus on the interesting future (5 to 10 years out), Gary looks at ways that broadcasters can prepare for and be ready to use the technologies that will bring even greater changes along with productivity and enjoyment to the ways we live and work.

A New Day In Washington Regulation
Track: Broadcast Regulatory and Legislative Sessions
Program Code: 19-28
Date: Tuesday, April 21, 2009
Time: 2:30 PM to 3:45 PM EST
Location: N231/233

Speaker(s)
Commissioner Jonathan S. Adelstein, Federal Communications Commission
Antoinette Bush, Skadden Arps Slate Meagher & Flom LLP
Acting Assistant Secretary Anna M. Gomez, National Telecommunications and Information Administration

Description
Change is blooming in Washington. The Obama Administration is promising a major shift in communications policy. How will these changes affect broadcasters? In this session, we''ll discuss how regulation of our industry could be in for a seismic shift compared to previous administrations. Will these changes help our industry? This is the place to find out.