The staffing pages of your corporation's website are the primary means that future (college) applicants will know you. Their research into and interaction with your virtual content, communication and images will increasingly influence their choosing you...or one of your competitors (assuming you want candidates talented enough to have a choice. This session will examine four factors that influence the job seekers' decisions (Target, Engage, Inform and Respect) and showcase the best-in-class sites from the author's annual studies of Fortune Magazine's lists of the 100 best and 500 largest companies to work for.