Recruitment, enrollment and retention of students is at the heart of a Catholic school marketing and public relations initiative. Achieving a strategically-planned, optimum-sized enrollment provides the strength we all seek for excellent and innovative educational programs. This session highlights the experience and insights from successful Catholic schools all over the country related to recruitment and retention. No matter what the activity, however, there is a strong consensus that they are most valuable if implemented through a plan. Good recruitment doesn’t happen by accident or good luck; it is the result of a simple but well-designed plan that includes goals, calendars, responsibilities, and budgets, in addition to recruitment activities. We’ll show you how to build an enrollment management plan designed to optimize your enrollment for a brighter future.