Enhance your selling skills, learn new strategies and become a member of an elite group of sales professionals by earning your CASE®.
PCMA’s 2011 updated Certified Association Sales Executive (CASE®) online course is interactive, self paced, certificate course that fills your knowledge gaps, builds your business accumen and teaches you how to become an association mastermind. You’ll discover how to anticipate the needs of your clients, and be perceived as a partner, not just a vendor.
The knowledge you gain from the CASE® course will help you build stronger and even more dynamic relationships with your association clients. And with our open enrollment structure, special group rates and self-assessment exams, it's even easier to participate.
Your certificate is awarded to you upon your successful completion of the 10 building block modules.
What are the benefits of the CASE Online Course™?
Arms you with tools to unlock the doors to key decision makers.
Enhances your ability to sell meeting products and services.
Prepares you to connect with your customer at a more professional level.
Assists you with understanding issues and obstacles involved in the interaction.
Educates you on how to identify trends in the association marketplace.
Amplifies your ability to develop long term relationships and build brand loyalty for you and your organization.
Elevates your positioning as a resource for every association's important meetings and events!
How does it work?
The ten module course is self-paced and allows you to complete the course work, on your schedule, and access the materials for up to 12 months from the date of registration.
Each of the first 9 modules features a self-assessment quiz to test your knowledge and ensure you have retained the course material.
Modules 3-10 lead you through the steps to build an effective Account Plan for a client of your choosing; through research exercises and a SWOT Analysis you’ll identify opportunities on how you can best partner with your customers in the future.
The course culminates with you presenting your strategic solutions to your target client and then guides you through a goal setting exercise you can apply to your future endeavors.
After completing all ten modules, you’ll earn a CASE® certificate and 7.0 CEUs.
Upon completion of the CASE Online Course™
You’ll have your CASE post-nominal designation and the respect of your customers and peers.
(You may use the post-nominal designation CASE on business correspondence, such as on company letterhead, business cards, in advertising, and in public presentations. The title and designation may not be used to imply that you or your organization is certified or accredited. The designation “CASE” is a trademarked property and its use is subject to approval by PCMA.)
Our price includes online course, exam and review, and two supplementary textbooks: Professional Meeting Management®, Fifth Edition, and Principles of Association Management, Fourth Edition.
PCMA Member Rate: $695
Non-Member Rate: $795
Groups of 3-9 from the Same Organization: $595/Participant.
Groups of 10+ from the Same Organization: Contact PCMA Education at email@example.com at 312.423.7262 for volume pricing
The CASE Online Course™ can be accessed utilizing a PC, Mac or Tablet. For the browsers IE and Foxfire all content and videos will display with your current settings.
If you are utilizing the Safari browser you will need to download the application Flip4Mac which will allow the embedded Windows Media videos (.wmv) to be viewed in your QuickTime Player.
Some of the resources in the reading assignments section are PDF (Portable Document Format) which offer higher-quality printouts rather than standard HTML pages. To open these files, you will need Adobe Reader software. If you do not have Adobe Reader already installed on your computer, you can download the installer and instructions free from the Adobe Web site.