Certified Association Sales Executive (CASE)

Overview . . .

About the course . . . Welcome to PCMAs web-based Certified Association Sales Executive (CASE) certificate course. Each online module is designed to be completed in approximately 8 to 10 hours of your time. You are strongly encouraged to develop a time schedule so you can complete the course in 9 weeks and then have time to study for the review and examination that is scheduled periodically throughout the year.

Each module contains the following parts:

  • Module Overview
  • Objectives and Learner Outcomes
  • Reading Assignments
  • Learning Activities
  • Discussion Thread
  • Self-Assessment Quiz

The successful completion of the CASE certificate program is dependent upon participation in all online course work and completing the self-test at the end of each module. Successful completion of the self-test will allow you to continue to the next module.

It is strongly recommended that all assignments be completed each week so you have sufficient time to study prior to the final review and course examination. Keep in mind with the open enrollment, that you can take final examination when you are ready.

Suggested Time Line

It is suggested that you commit yourself to regular work on this course. The completion of each module with in a one-week time frame will help you stay on schedule and be ready for the review and exam. If you do fall behind, diligently put time aside to catch up.

Reference Materials

As part of your registration fee, you should have already received a copy of the two reference books that will be required reading for the online CASE Course.

Ramsborg, G.C., Miller, B.E. (Eds.) Professional Meeting Management®, (5th ed.). (2006). Dubuque, Iowa: Kendall/Hunt Publisher.
Ernstthal, HL. (2001). Principles of Association Management (4th ed.). Washington, D.C.: American Society of Association Executives.

To begin your course, go to CASE Course

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