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SHSMD - 2010 Annual Conference and Exhibits Session List

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Display sessions grouped by:

Conference Set
Business Development
Core Competencies
Emerging Media
Marketing
Physician Strategies
Planning
Professional Development
Public Relations & Communications
Workshop

CON Full Conference Online Access

Business Development

M10 Wolves in Sheeps Clothing - Integrating Retails Clinics Into a System of Care

M20 Business Intelligence and Operational Dashboards for Enhancing Performance of Service Lines: A Case Study of Boston Medical Center

M30 Managing Congestive Heart Failure as a Business

Core Competencies

M09 Everything You Ever Wanted to Know about Social Media but were Afraid to Ask

M19 Generational Voices: New Healthcare Index for Consumer Confidence

M29 For Every Service Line, There is a Season: Using Research to Develop a Service Line Marketing Plan

T09 One-Man Show on a Shoestring Budget: Doing More with Less

T19 Remarketing Marketing-Positioning in Tough Times

T29 Built to Last Client/Agency Partnerships

M08 Website Optimization without a Committee: Using Testing to Make Decisions

M18 How To Efficiently and Effectively Create Mobile Websites and Apps

M28 Gaze into Our Digital Ball: A Q & A on the Future of Emerging Media

T08 Social Media: Going from "Take it Down" to "C-Suite Tweets" in 6 Months

T18 The Patient-Centric Web: Then and Now

T28 Take the mystery out of social media: Develop results-driven social media strategies for healthcare.

M01 Guerilla CRM

M02 Amplifying Strategic Marketing Plans with the Voice of the Customer

M11 Marketing Accountability-The Realities and Impact on Marketing's Role in Provider Strategic Leadershiip

M12 The Five Reasons why Your Hospital Branhd Strategy Will Fail

M21 When to Say "That's Not Right": a Blueprint to Marketing Ethics in Hospital Advertising

M22 Emotions Drive Everything

T01 Healthcare Marketing Research 2.0: How Social Networking Research Applications Can Inform Development of Centers of Excellence

T02 Avis, Coke & Colonoscopies. Lessons from the Unconscious for Healthcare Marketers

T11 How to Make Your Marketing Department "Revenue Ready"

T12 "We Care" Is Neither a Business Strategy nor a Competitve Message - An Interactive Session on Ways to Improve Hospital Advertising Strategy and Messaging

T21 Physician Marketing vs. Consumer Marketing: Which Brings More Patients in the Door?

T22 Beyond THRIVE: Putting the Weight of Integrated Communications Behind Kaiser Permanente's Popular Ad Campaign

Physician Strategies

M07 Engaging Physicians to Share Bundled Payments

M17 SHSMD Physician Relations Benchmarking Survey - Results and Discussion

M27 From Clinical Integration to Accountable Care: Organizing for Value-Based Payment

T07 They're Part of the Family, So Why Are We Feuding? Marketing Employed Physicians

T17 Getting Physician Buy-In for the Medical Staff Development Agenda

T27 The Push for Impact from Physician Relations-Or, Can Physician Relations/Sales Have an Impact?

M05 Strategic Positioning: Disruptive Innovation Leads to Wise Allocation and Smart Growth

M06 Uncertain Times: Creating a platform for deeper strategic conversations and cultural change in the Strategic Planning Process

M15 Out is In - Innovative Models for Ambulatory Strategy Delivery

M16 Revolutionize Your Strategic Planning Efforts: Lessons From Outside the Healthcare Industry

M25 Capital Asset Strategy: How to Rightsize Your Facility Investments

M26 Hiding in Plain Sight: Uncovering Patient Migration Trends

T05 Accountable Care Organizations: The Case Is Strong But The Jury Is Out

T06 Plan, Align, Deploy and Execute—Bring Your Strategy to Life

T15 Planning and Marketing Accountable Care Organizations and Patient-Centered Medical Homes

T16 Finding the Untapped Potential in Ambulatory Programs: How to Position and Operate Your Pograms for Strategic and Financial Suxxess

T25 Using Strategic Planning Insights to Support Executive Leadership

T26 Achieving Competitve Advantage: Primary Care "Retail" Strategy

Professional Development

T10 Getting Your Foot in the Door and a Seat at the Table

T20 What one can learn from 44-years at Macy's: Changing the hospitals culture one employee at a time

T30 A Seat at the Table: Building Credibility with the C-Suite and Earning Your Place on the Executive Team

Public Relations & Communications

M03 BOFEPET: Huh? Making Your Health System's Vision Memorable and Results Drive

M04 G oing Rogue: When Physicians Threaten Your Reputation

M13 Social Media in the Scott & White Response to Fort Hood

M14 Using Interactive Media to Enhance the Patient's Experience and Create Brand Preference

M23 Story Telling in Multimedia

M24 Building Business and Reputation: What YOU Can Learn from Geisinger Health System

T03 When Pigs Flew: A Case-study in Interorganizational Public Information Coordination

T04 Does Hospital-Defined Quality Matter in a Consumer-Defined World?

T13 Hive Marketing: Using Social Media to Activate Brand Advocates

T14 Cut Through the Clutter with Microcampaigns

T23 High-Impact Branding: Tools for Evaluating and Promoting Medical Quality

T24 Engaging the Community During a Time of Need

S01 Market Research: What's New and Cool

S02 AMC Marcom Integration: Is There an App for That?

S03 Getting to the Aha! Turning Data into Information

S04 Physician Relations Today and Tomorrow

S05 Taking the Pulse of and Prescribing Emerging Media: Beyond Trend and Into Strategy

S06 Transforming Health Delivery into an Experience-based Brand

S07 Metamorphosis: Why and How Senior Marketing and PR Pro's Can Reinvent Ourselves and Realing our Roles

S08 Meeting Facilitation - Choreographing Participation for Better Results

S09 Applying Design Thinking to Solve Your Complex Business Challenges

S10 Is Too Much Technology Making Us Stupid? What the Internet and Technologu Are Doing to Our Brains-What You Can Do to Save your Sanity and Bring Focus and Energy Back to Yout Life